Rio de Janeiro · LATAM-based · works globally
By the numbers
10+ yrs
Leading cross-functional & distributed squads
-13%
Order cancellations reduced at iFood
100M+
MAU product scaled at Google
4.95/5
Advisor rating · GrowthMentor
Selected work
Curated case studies for you — 2017 to now:
B2B SaaS · Quqo · 2025 — Now
600+ clinic accounts · 11 UK markets · €1.5M+ GMV target
Part of the global team for a procure-to-pay app, partnering with the executive leadership team. Co-leads platform product strategy and operational transformation for a healthcare SaaS scaling at 89%+ activation, plus API/data architecture across D365, SAP, and 20+ vendor integrations.
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B2B UX at scale · iFood · 2024 — 2025
100K+ users reached in Q4
Delivered a B2B redesign through A/B testing, expanding feature adoption and scaling reach to 100K+ users in a single quarter, alongside a Near Real-Time merchant dashboard iterated with Data Science and Engineering.
Marketplace · iFood · 2024 — 2025
-10% revenue loss · -13% cancellations · -7% handshakes
Led a 10-person squad on merchant experience, retention and churn reduction for a 1→N platform with 350K+ MAU. Owned experimentation (A/B and diff-in-diff) and cohort retention analysis across 30K+ users to support operational decisions.
Data & Experimentation · Google (at Huge) · 2020 — 2024
Team of 10+ · +50K incremental downloads/month
Drove experimentation and discovery for a top-market Google product, including a homepage A/B test that scaled to +50K incremental downloads/month, and partnered on GA4 migration and event instrumentation with Analytics and Engineering.
PMM · Netflix · 2019 — 2020
Global IP launches · LATAM GTM
Managed consumer platform initiatives for global IPs including La Casa de Papel, The Witcher, and The Irishman; led acquisition and GTM with Marketing, Editorial Creative, Operations, and G11n across LATAM, and directed SWAT partnerships with Google and Meta.
Fintech · Bradesco Next (at R/GA) · 2017 — 2019
MVP to scale · B2C onboarding & lifecycle · regulatory compliance
Co-led a fintech transformation initiative, leading a mobile squad through the 0→1 MVP launch and scale-up. Owned B2C acquisition and retention across onboarding and lifecycle experiences while mapping digital-banking regulatory risks and compliance.
Ways to work together
60 min · 1:1 call
35 USD
Career moves, confidence, hard decisions — a human, no-agenda space to sort through what is weighing on you.
60 min · 1:1 call
35 USD
A focused working session on one live product problem — strategy, metrics, or a product case interview.
3 × 60 min · 1:1 calls
90 USD130 USD30% OFF
Paused due to current capacity throughout EOY
Three sessions for visibility, a leadership leap, or a global move — with space to build a real plan.
A few hours a week · companies & founders
Custom scope
Paused due to current capacity throughout EOY
Support beyond one session: business and product strategy, stronger decisions, and execution. Light-touch by design: a few hours a week.
Mentees
“Rhaissa immediately understood the challenge and helped me bring structure to what felt like a very abstract and scattered problem. She helped me narrow down where to put my energy, what to stop doing, and what to prioritise next.”
“I had an excellent session with Rhaissa. She helped me clarify how to structure my advisory board strategy and how to offer equity smartly based on each advisor’s contribution. Her insights on building a balanced board — combining local and international expertise — were incredibly valuable.”
“Rhaissa is an expert with infectious energy! Had a great consulting session, where she shared tons of insights and resources and asked extremely insightful questions. Can't recommend her enough.”
“Mentoring with Rhai was effective, pragmatic, and straight to the point — just the way I like it! She was transparent about the information she shared, giving me clear and actionable guidance, and following up after the session. I highly recommend her as a mentor!”
“Talking with Rhai opened my eyes to strengths I hadn't noticed — I needed a second look. I feel strong and brave, ready to take the next step in my career! Thank you Rhai <3”
“She helped me think broadly about my startup, how to identify the personas, and how to dig deeper to discover the economic value my startup will add to the customers. So guys, don't hesitate to book a session with Rhaissa; she is a top-notch mentor, and she has skin in the game.”
Choose a focused session or request strategic advisory — direct, data-driven, and human.
How to partner
